Give Your Customers A Little Something Extra…
If I could sell you a brand new $50 note, for the bargain price of $20, you’d bite my hand off, wouldn’t you?
Well, I can! Sort of…
You see, Promotional USB flash drives aren’t just a way to keep your customers happy, to build or sustain your brand image or get a new product out there. They can also drive sales. And of course, more sales means more money.
Why not try offering a free USB drive with every order over $50 this month? Or a free USB Drive if you recommend a friend and they in turn spend over $50? Perhaps you could offer a range of incentives, matching memory size to the amount spent? Stand out from the crowd by using promotional gifts in a different way, to actually increase the bottom line now, rather than just building for the future.
Of course, the question has to be “Will offering a free USB Drive make my customer spend more than they usually would? Or spend money when they’d usually wouldn’t?”
To answer the first part, I have four words for you. Amazon Super Saver Delivery. How often have you wanted a $5 book, but ended up spending $15 or more, just to qualify for the chance to have it delivered free? The answer for me has to be “More often than I’d admit”. Now if they can make someone triple their spending to qualify for a $2 saving, what could a USB Drive make someone spend? Far more than it would cost you to buy it in, I’d wager.
As for the second part, how often have you been browsing through a catalogue, walking down the street or surfing the internet, not intent on buying anything, when the offer of a free muffin with every coffee, a free cookie with every sub of the day or free songs with the latest iPod has drawn you in?
Meanwhile, even the customers that would have bought enough to qualify for the free Promotional USB Drive aren’t a loss. After all, it’s still going to build their loyalty to you, make them feel appreciated, and acts as a brilliant way to deliver a new catalogue or showcase a new product launch to them by additionally preloading something onto the Drives
Imagine that once your valued customers have made a larger-than-expected purchase, received a complimentary flash drive, and whatever information you chose to pre-load onto it. Perhaps there is a contest or promotion you’ve been thinking about running. Utilizing USB flash drives as a means of information dissemination keeps your message at your customers fingertips…literally.
USB Drives really are Win-Win.