For most companies who print posters, saving money in poster printing has become a priority nowadays. The slowing economy has stripped most printing budgets and most managers need keen strategies on how to cut their poster printing costs. If you are one of these people, you do not have to worry. There are a few strategies that you can use to minimize the cost of printing posters and save your company its hard earned money.
Bulk orders
The first cost cutting strategy that you can use is to print posters by bulk. If you have a lot of products and services that need promotional posters, ask your teams to all order their posters at the same time and at the same printing company. Better yet, transfer their requests to you and you can manage all the orders as one single order. Most printing companies appreciate the business opportunity and give discounts or decreased rates on bulk orders. Also of course, you will save on delivery costs on bulk orders, since the whole order can be delivered all at once, instead of one by one in piecemeal. This alone can save you several hundred dollars since you won\’t have print again and again at additional cost. Of course make sure that you plan ahead when doing this strategy so that you can print all the posters that you need already to take advantage of the bulk cost.
Using limited colors
Besides ordering en masse, another good strategy in cutting cost is to adjust your color printing. Posters are of course a very visual medium and a full color poster is a nice but expensive investment. If you want to cut cost, you can try creating a poster design that uses limited colors. A poster design that uses only one or two colors may come at a cheaper cost since only a few color inks are needed. Most printing companies offer discounted rates for posters with only a few colors in its design. You just need to adapt your design so that those colors are the ones that will be used.
If you want to save even more money in poster printing, you can also think about printing posters in gray scale. Gray scale printing is basically the cheapest type of printing that you can do and poster designs can easily be adapted to gray scale. The poster may not be as lively, but if your design has a high contrast, and you do the layout with taste and an eye for classic black and white art, you can pull off a gray scale poster that has the same effect as a full color poster. You can save money in color printing, and still achieve your goals.
Going for smaller sizes
Next, besides playing with the colors, you can also go for smaller poster printing sizes. There are different standard poster sizes that you can choose from. If you want to cut cost, you can try to print posters at the size one notch below your current size. This may take some redesigning but the message and essential design can still be there. With the decreased size, you can save some of the money that you would have used to print larger posters. They might be smaller, but size does not matter as long as your design is good.
Online printing
Lastly, you can try hiring an online poster printing company to make your posters. Online printers usually have much more competitive rates in printing, while still maintaining quality. You can easily find the best and most affordable poster printing deals over the Internet since all you need is your computer and an Internet connection. Add the other free services that printing companies offer and you can save a significant amount of money if you do your printing online.
Those are just a few of the strategies you can do to cut cost in printing your posters. Remember them, and you should manage well through the next few months of this crisis. These days, you need to be creative and crafty so that you can survive the economic crunch.
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