How Can I Use A Virtual Assistant To Benefit My Business?

Wharton Business Foundation asked:

Outsourcing to a Virtual Assistant (outsourced employee) can increaseproductivity, reduce costs and save you and your company time. Virtual Assistants, also known as VA’s, have been around for more than 10 years and in this day and age, utilize the technology era. They are highly qualified, educated and experienced people who basically can perform all of the same skills that traditional in-house staff provides. Many VA’s are College or University educated in business and office administration with work experience in an office setting.

We recommend a simple 3 step formula for determining what duties to assign an outsourced employee. First and foremost should be revenue producing functions. Simply write a list of what they should be. These include: appointment setting, cross-selling your existing customers on additional products and services (very important), telesales to new prospective customers, follow up sales calls on old leads that never closed, email blasting to generate new leads, internet sales, sending out online newsletters to existing clients, search engine optimization, blogging, article writing, handling your social networking (Facebook, Linked-in, Twitter, etc), updating your website with fresh content and articles, there are over 50,000 free classified advertising sites on the internet other than Craigslist.org they can post these ads for your business, and much more.

Secondly, are the revenue retaining activities. These include: customer service, technical support (online and on the phone), internet “live chat” on your website, invoicing, billing, taking phone payments, collections, sending out birthday or thank you cards and gifts to clients, fulfilling client information requests and more.

Third and last, are the non-revenue producing functions. These include: book-keeping, accounting, payroll, data entry, document and contract preparation, programming, research, answering your emails and cleaning up your inbox, scheduling and managing your calendar, acting as an answering service, fulfilling information requests from prospective clients, office management, employee scheduling, presentation preparation, making travel arrangements, desktop publishing, computer training, medical/legal transcription and more.

The benefits of outsourcing to a qualified VA are plentiful. VA’s use their own equipment so there is no wear and tear on your office equipment or a need for special equipment. By outsourcing to a VA rather than hiring an in-office assistant, you will never need to pay employment insurance, vacation pay, sick pay, or contribute to retirement plans and worker’s compensation.

There is no cost for training new or existing employees; VA’s are already qualified. There is no need for extra office space; VA’s do everything off location. There’s no need to worry about in-office employees requesting time off; VA’s are available when you need them. Like you, a quality outsourcing firm understands the needs of businesses today, ensuring the success of their clients. A good outsourcing firm values each and every client; it is because of these clients that they ensure your VA’s will aid in the success of your business.

How else can outsourcing to a VA save you money? VA’s are pre-trained and experienced individuals with the ability to catch mistakes made in-office, not only saving your business money but also protecting your business reputation.

And for those in-office employees that you cannot go without, a VA can take a little of the never-ending workload or less-important projects off their shoulders to ensure you, as a successful business, maintain your quality reputation and increase employee productivity.

What Do I Need To Do To Start Marketing My Business On The Internet?

Wharton Business Foundation asked:

Many people are daunted by effective custom web design, site optimization, internet marketing, seo, etc. How can you blame them? There are so many so called “experts” out there spouting off the latest internet tripe. With just a little research, you soon discover that these experts are usually hawking some business opportunity or selling software. So, we’re going to divest the entire process of it’s mysticism and make it as plain as possible.

Here’s what you’ll need to market your business effectively on the internet. The first thing you’ll need is a great website. This is not the area where you want to play it cheap. Do not design your own website! Unless you’re a graphic designer, you’re probably not as artistic as you think that you are. Hire a good web design company. Think about it. The first contact that many prospective customers may have with your business are you marketing materials such as your web site. A well designed web site should educate, instill confidence and trust in potential customers and above all is A SALES OR CLOSING TOOL. This can not be emphasized enough. It should not merely be a pretty online brochure. It’s purpose to either directly or indirectly close business for you. Period.

Make sure you check around on the internet and observe your competitors websites before deciding on the design of your site. A good design company will help you with this. Study the design elements and features of the most successful companies in your industry. Do searches to determine which of their sites get top rankings in the search engines. Also, look for opportunities to innovate to make your website even better than theirs. Make it clear what you want from your website to your web design company.

After your site is constructed, the next thing that you need is for your site to be optimized. Site optimization consists of selecting the right keywords and then imbedding those meta keywords and phrases in the pages and links of your site, installing site maps, doing link exchanges, installing robots and analytics, tying in blogs and article directories, posting articles, and more. This makes your website search engine friendly and helps to get you higher rankings in the search results. Make sure your design company is experienced at this. Some designers are just so eager to get the business that they’ll claim to know more than what they actually do. Do not bypass the site optimization step and just try to submit your site to the search engines. All that will happen is that no one will ever be able to find it.

The last component is actually internet marketing or promoting your site. One popular way is submitting your optimized website to the search engines. There are literally thousands to choose from. However, the majority of searches are done through: Google, Yahoo, AOL and MSN. A study conducted by Berrier Associates shows that of people who spend five or more hours a week online, they average an astounding 71% of their time searching for information. Other research shows that the most common method of finding a website is through search engines. Google powers over 70% of all searches and is the trendsetter for algorithm creation. Therefore, search engine marketing is of paramount importance.

Some search engines are free and others you pay for. A good SEO company can advise on which search engines work best for you.

By applying just these simple strategies, you will be well on your way to getting good results from your internet marketing.