This past week I’ve been having a bit of a clear out. You know what they say; a cluttered work space causes a cluttered mind… that’s true for me anyway!
I came across an old marketing book which I avidly read cover to cover when I very first qualified as a certified coach a few years ago and ventured into the world of business. The book covered what was supposed to be the A-Z of marketing a service business.
Having had a flick through the pages I was amazed to find that many of the suggested strategies were archaic. Would you believe that “Yellow Pages Advertising” was featured as a recommended place to start promoting a business? I ask you. When was the last time you looked in the Yellow Pages?
In this day and age the first place people begin to do any research is on the Internet. So if you’re keen to begin marketing your products and services successfully then you need to be where people are searching… online!
Although traditional lead generation strategies still work we are now moving in a fast paced world. This is the information age where we can connect with thousands of people from around the globe. We have the knowledge we need at our figure tips with the simple click of a button. We all have greater demands on our time and as coaches, consultants, service-based business owners and women entrepreneurs many of us are time poor.
This is where social media and online marketing strategies come into play. They are exceptionally powerful ways to locate and connect with your target market and will save you heaps of time. Of course, time away from your business can mean money lost too. I’m sure you can remember the time spent travelling to and from networking events just to pick up a few business cards of people who may or may not be interested in what you do.
Lead generation online is much more flexible, time saving and targeted. It enables you to stop marketing one-to-one and begin reaching thousands of your IDEAL customers and clients across the globe, online for less than the price of your daily newspaper.
In fact, there are many ways for you to market yourself on the Internet including email marketing, joint ventures, social media marketing, video marketing, podcasting, pay-per-click advertising, affiliate programs and the list goes on and on.
So if you’d like to get to grips with some of the basics of online marketing and learn how to generate MORE LEADS, attract MORE CLIENTS and make MORE MONEY online then join me on my special prveiew call titled: “Simple Secrets to Attract MORE Clients and Get People Interested in What YOU Do.” Don’t miss out. Snap up your spot here.