Tag: Marketing Campaign

Direct Mail Marketing for Your Miami FL Business

Business Local Listings asked:

Direct mail marketing can do a lot to expand the customer base and increase the profits of your Miami FL business. Direct mail advertising is very popular among businesses today because it has been proven to be very effective in putting a message across to a target audience and getting results. It is both versatile and measurable, with a higher return on investment (ROI) as compared to other advertising methods.

Before you start your direct mail advertising and marketing campaign, identify your business objective clearly. Is your main goal to attract more new customers, or are you more interested in making your existing customers buy more of your products? Knowing your target will streamline your campaign design and will make it more effective. It will also make the campaign more measurable. Having such focused campaigns also mean more savings since results are more defined and attainable.

Campaign messages that are more personal have been found to be much more effective among consumers and are less likely to be perceived as junk mail. Personalize your letters to reduce the chances of having them thrown away as garbage.

Let your audience know why you are better than all your competitors. Clearly state the benefits they can get from your products or services, and why these are superior. Do not, however, sound pompous.

Give incentives to your target audience in the form of a discount or a free item as a gift. This is effective in attracting new customers to give your products or services a try. It is also a good way to reward existing customers for their loyalty and reinforce their support for your business.

Finally, do not forget to put in all your contact numbers by phone, fax or email, as well as your physical business address. Not only does this show credibility but you also need to provide all possible means for your target market to get in touch with you in order to convert all that interest into actual sales.

To be effective, a direct mail marketing campaign needs repetition. You do not just send one batch of mail and expect instant results. You need to design a sustained mailing campaign, with each batch having a specific goal. Because of this, a direct mail marketing campaign can be very labor intensive even if it just covers the Miami FL area. You will definitely need the help of a professional mailing services company and not just postal services. Remember that you will be doing business mailings by bulk mail. Simple addressing and envelope stuffing can take expensive man hours when they need to be done by the hundreds or thousands. It would be much more cost effective to hire a mail house with complete mailing services, including presort services and other fulfillment services.

Mailing services may include catalog mailing; addressing envelopes or other mail material by inkjet printing or by affixing address labels by hand; collating and folding material and stuffing them into envelopes, plastic bags or boxes; sealing envelopes, plastic bags or boxes; and presorting them into bundles before delivery to the post office. Presort services are necessary for volume mailings as presorting is then required by the post office.

Other fulfillment services would include affixing additional business cards, labels, magnets, stickers, seals or notes to mail; more complicated manual assembly involving hand folding, gluing and rubber stamping; hand-sorting; and handling irregular packaging. It could also cover individualized check distribution;  customized shipping; inventory management with customized reporting; and personalized attention for special projects.

To ensure the success of your direct mail marketing campaign for your Miami FL business, make sure you get the right mail house company as your partner.

Why is Internet Marketing so in Demand These Days?

sagar.nh2009 asked:

Surely, most everybody who constantly uses the Internet is familiar with the term Internet marketing. Also called Internet advertising or eMarketing, this process is, as the name suggests, the marketing of products and services over the World Wide Web.

Why is Internet marketing so in demand these days?

If you’re going to ask Internet advertisers how their approach to marketing differs from the conventional approach, they can say:

l    Internet marketing costs less than conventional marketing.

Companies don’t have to spend as much money trying to put up advertisements on the Internet as compared to traditional marketing campaigns. For more details go to www.achieving-liftoffs.com .A startup company would need at least a couple of thousands of dollars to set up a low-end ad campaign, while joining an affiliate program or posting ads on the Internet can be done for free. Also, setting up websites only cost a few hundred dollars

l    advertising on the Internet opens a company’s products and services up to a wider market.

Now, the products and services they offer can go beyond the locale they are operating on. Companies can get customers from the next town, the next state, even as far as other countries.

l    Internet-based advertisements are always on 24 hours a day, 7 days a week.

Unlike television and radio ads wherein they are only aired for a limited number of minutes and only at certain times, online marketing campaigns are always posted on the web, waiting for the next interested customer to view. Your site will always be online even if you’re sleeping. While you’re snoozing off, people are still chancing up on your Internet ads and clicking on them.

l    Internet marketing gives you the privilege of time.

Internet marketing lets you set the pace. You can take it as slow as you want or pump up the tempo as fast as you want to go. You can choose to work on your Internet marketing campaign for the entire day and spend time with your kids the next, it’s all up to you.

l    Internet marketing can be done with cheap and free resources.

Companies that are looking for ways to advertise need no longer seek the consult of an expensive marketing adviser to find out what you need to do to better expose your products or services to the public. One can simply browse the Internet for helpful tips from various article sites to find tried and tested online marketing suggestions.

l    Internet marketing makes for higher profit margins.

Online advertising costs relatively cheaper compared to the usual methods, therefore this means you get to keep more of what you earned from the advertisements to yourself. For more details go to www.impacts-audio.com .This means you have more money to use to further improve your business and grow it into a bigger organization than it already is.

l    Internet marketing offers companies an extra means to earn money.

For companies that already have existing marketing campaigns offline, investing on Internet marketing strategies will serve as an alternative means of income. Even if they just leave the online ad alone after being launched people will continue to come across it and possibly generate them sales.

In a nutshell, Internet marketing offers companies a lighter alternative to the conventional marketing strategies we’ve all grown up to. It’s easy, it’s economical, and it’s effective. With all three needs met, what else could a company look for?