marketers – WETONG Blog

Effective Internet Marketing Tool Can Be Used By The Business!

RAJ KUMAR asked:

Internet marketing is quickly growing in popularity. This is because people are beginning to realize the true potential of the internet for business. Competition is becoming stiffer by the moment. Because of this you need some sort of edge. People make use of internet marketing tools in order to get that edge. They make use of internet marketing tools in order to make sure that they remain on top of the competition. Different internet marketing tools are in use and yet it can be observed that only a few are actually quite effective. So what does make an effective internet marketing tool?

1) Direction – An internet marketing tool should be able to pursue a certain goal. This means that an effective marketing tool needs to be targeted towards a certain direction in order to be truly effective. Let\’s take advertisements, for more details visit to www.marketers-traffic-course.com for example. The goal of an advertisement is to get people to do something. Now, the goal of this internet marketing tool should be tied to your goal as a company. Whatever the advertisement is trying to get people to do must bring the company closer to its goals. The direction that the tool has must be united with the goals of the company.

2) Understandability – Potential customers must be able to grasp the message that an internet marketing tool is trying to convey. Although what the company is trying to convey can be hidden subtly within the internet marketing tool, it must be quite clear to the average observer. Some sites make use of articles as internet marketing tools. These articles may contain useful information regarding whatever topic that the person chooses but it should also contain subtle promotions of the product that the site is trying to sell. This might not be a blatant sales pitch, but the reader understands that the author also wants to convey the superiority of a certain product.

3) Accessibility – A good internet marketing tool should be located where it can be easily accessed by people. No matter how good an advertisement is, if no one can see it, for more details visit to www.forum-marketing-videos.com then it is useless. It should be known that people are the target of internet marketing tools and that these people can have various interests. Thus, a company can choose to place its internet marketing tool where it receives the most attention by all people, or it can place the tool where it can attract the attention of the target market.

4) Adaptability – An effective internet marketing tool should be adaptable to the various changes in life. It should take advantage of the various opportunities that can be found everywhere in business. It should be able to change like a chameleon and look natural in every new surroundings. Adaptability will ensure that the internet marketing tool will remain effective for a long time to come.

As you have seen there are different factors that make an effective internet marketing tool. These factors, when combined can make sure that the business would remain at the top of the game. An effective internet marketing tool can be used by the business to reach it goals and capture its target market.

That\’s not all, though. An effective internet marketing tool will ensure not only the success, but the survival of a company even after the tool is gone. When you cannot get a company\’s name out of your mind that\’s when an internet marketing tool would be called effective.

The Price of Internet Marketing Products is Highly Exaggerated

DOGRAWONG asked:

As autumn and cold crawl their way into Canada and the sun sets before 4 p.m., this darkness and quietness bring along a time of reflection for all of us. The assessment I want to share with you is about internet marketing. Although my list of things to do seams never-ending, I am very happy to realize all I have accomplished in less than a year ( over 40 active web sites, a hypnosis for childbirth program that already got international recognition, over 100 published articles on the net, etc)

I have been in internet marketing for a little less than a year and I have attended ten internet marketing seminars in 2006. I am the kind of person who likes to get to the bottom of things. For more details go to: www.internet-marketing-word.com I want to share my findings with people who are starting, thinking of starting or even stalling in the internet marketing business.

The ten biggest pieces of wisdom I want to share with you about internet marketing I have learned are:

1) The price of Internet Marketing products is highly exaggerated. Many marketers are comfortable taking hundreds of dollars for useless e-books or software. They are able to overcharge such big money for two main reasons: their customers believe their well-written sales letter promising them to become a millionaire by working only two hours per day. The second reason is that since other people have raised the bar before them, they feel comfortable with overcharging for their products.

I encourage everyone who is about to purchase any internet marketing product to take a deep breath, backing up and do an internet search. Most probably, the product or its equivalent is already available for a fraction of the price on the internet.

My opinion is that no e-book is worth that much unless it provides me with the code of the safe at the bank for this internet marketer.

2) In the internet marketing business there are dreamers and there are doers. I have repeatedly met some people at internet marketing seminars who have not taken action and just keep buying the next product promising them a fast an effortless income. My experience is that it takes work (but then again I don’t see it as work as I enjoy it very much) at least in the beginning to secure a decent income in the internet marketing business.

3) Many internet marketers made their fortunes by selling products to people who want to make a fortune in the internet marketing business. Willie Crawford draws the parallel that the people who got the richest during the gold rush were the ones selling shovels and sticks to the gold diggers.

Anyone interested in internet marketing has to ask themselves if they have just been enriching the people selling them promises to make millions in the internet business.

4) There are basically three categories of internet marketers out there: the ones who just want your money, the ones who give you a good deal for your money and the ones that genuinely care about helping you making good money by sharing their efficient tactics.

I will, of course, not name any names here and I think that deep down people know what kind of marketers they are. I can tell you that upon trying to do a mental list of the genuine, caring ones, I had enough of my ten fingers to do the complete list.

5) The real successful internet marketers are often not on stage at seminars. I have met some very successful and knowledgeable people by talking to the person sitting next to me at seminars. I highly recommend you get to know the attendees at any given seminar; you will be surprised to sometimes find out that they know more than the speaker upfront and wiling to share everything with you…for free.

6) A masterminding group is a great resource to learn and share tricks and tips about internet marketing. The rule is to be part of a group that is about (or even better, a little above) your level of knowledge and accomplishments in internet marketing.

7) Action is power. Whatever piece of gold nugget you learn is useless if you do not take action on it. Many people are eternal course takers but have yet to get their first web site up. For can visit to: www.secretly-spy-your-internet-competition.com Even the best intended internet marketer will not make a penny if he doesn’t get his product out there. I have heard numerous times the advice to put out your product and fix the fine details later. It has been a little challenging for a perfectionist like me but, honestly, it works great. Often, customer comments allow me to go back and improve my product in ways that I would have never thought of.

8) Internet marketing is a number’s game. If you put all your eggs in one basket, you might rise very fast very high and then tumble down as fast. Diversity is the foundation for a solid business.

9) There will always be new things to learn. One cannot stay in their basement and hope that the world will not change. The internet marketing world is one that changes at the speed of light and one has to keep informed of the new trends and developments.

10) The Internet is here to stay. Internet has been growing at an astonishing rate and those who got in the game will be ahead of the pack in this exciting and powerful window to the world. The possibilities are infinite.

Surging ahead with the animation

Deepak Sharma asked:

The concept of animation and its applications

Dynamism made happen in today’s web sites with the help of sorts of animated stuff is a nice thing to give them a lively and happening look. Conceptually, animation might include anything which exhibits motion in its stride – hence it might include popping text on the site to full fledged videos, Flash applications or animated movies. It is strange but true that certain kind of graphics where the motion is not noticeable can also be called animation. This article is primarily concerned with the kind of animation where sensing the motion of the object is not difficult and motion catches the attention easily.

Animation has got promising potential for web sites. The human propensity to spot the object in motion is far more greater than object at rest. That’s the reason prudent marketers, and intelligent advertisers use animation to get viewers’ attention to their enticing offerings, or marketing messages in the hope of favorable end results. Undoubtedly, animated objects grab human attention. Whether it leads to favorable end results is something largely dependent on the specialty of offer and behavioral dynamics of consumers. Nevertheless, animation plays its vital role in the process.

Human touch to animation is critical — Go for intuitive and organic animation

Animation, when used on the sites, should appear to be human and natural. Human beings are environmentally trained to perceive the motion of object right in the manner they see it in every day’s life, from their birth to death. Therefore, animation exhibited on the web sites should be what people would like to see and what conforms to their subconscious expectations. This is what human or natural animation is all about.

With the right use of animation, the chances of clickability of an icon or a link increase. But the thing which must be kept in mind that it is the right use of animation, not otherwise. The right use of animation is analogous to intuitive, aesthetics, natural and organic use to serve your purpose. Your ability to use animation in the right manner is not something you will develop all of a sudden – experience and curiosity will teach you many great lessons.

Animation which lacks human or natural elements can prove to be a feature most despised by the users. Excessive or mindless use of animation to showcase your unique creative potential can turn into a big nuisance. One can well imagine the correlation of making nuisance and doing business all at the same time.

How to make animation engaging rather than merely natural

Remember that there is a very thin line between making the animation engaging and making it disgusting and annoying. What appeals to human mind is a complex and delicate issue. Overstepping on such path is a road ahead to disaster. However, there are certain principles and guidelines, which when adhered to, ensure that you do not cross the limits of human creative and intuitive appeal. These thumb rules are meant to be a beckoning light which can illuminate your ways — while you strive to make the animation not only natural, but engaging too.

Use animated graphics on the web site wisely and economically. It is real pleasure to see one’s creative animations on the site: but the question is whether they are equally pleasurable for the viewers as well.

Couple good animations with good design skills with uniformity and consistency on mind. Try to hit on the aesthetics sense of the viewers in real-like manner.

How would you go about hitting on aesthetics sensibilities of the viewers? Here is how to work on it.

• Animate the object precisely in the same way as it happens in the physical world.

• Never disappoint the viewers to see what they want to see as per their perceptual patterns.

• Animation on the Web should be an extension of occurrences of natural motion surrounding us.

• Dynamism on the Web cannot afford to deceive the viewers into some imaginary world; rather it should offer a glimpse of real life experiences with adept skills.

Animation with uniform speed is not supposed to be visually appealing and psychologically satisfying. Similarly, sudden movement of an object on the Web, or coming to rest instantly defies viewer friendliness. So, in order to make your animation get commanding visual presence, accelerate or decelerate the pace of movement. It can be more eye catcher, and thus, help you get more clickthroughs

Motion along a circular path attracts more attention than simply linear motion. The best use of motion could be rotating the object, even though on a straight line with engaging acceleration or deceleration.

Making animation with third dimension adds to its charm. The expanding or shrinking appearance of the object while in rotation along a linear or circular path with choosy acceleration or deceleration never ceases to have an inviting look.

How to lessen the monotony of linear motion and creatively adapt it

As you know that linear motion does not go well with the viewers. However, there are numerous stances where designers use linear motion for animation. What skillful designers do in the process is that they try to lessen the monotony of such motion by adopting the following techniques.

• They use the shortest possible linear motion that might serve the purpose. Short instances of linear motion do not breed monotony for viewers.

• They use different motion paths, though simple and enticing, of the same object rather than its single complex trajectory. The short and natural movements along different motion paths create a cohesive appeal to the viewers.

• They try to ward off the linearity of animations. The employ such techniques as change in the intensity of color as the object moves on, gradual emergence or natural and logical disappearance of object while in transformation, and sensible use of acoustics.

3D animation holds immense creative possibilities

Computer generated graphics coupled with 3D Animation is a whole new world of creative possibilities. Thanks to the plenty of 3D softwares readily available in the market which help to portray animations in the most natural manner. 3D Animation with time factor attached to it gives human brain a satisfying psychological pleasure because instances of real life motion can pretty well be replicated on computer screen. That is probably the reason for massive popularity of 3D computer games, especially among young generation. They experience the wow in visual transformation, imagery, animated stuff, and real life engaging motion.

What is so unique in case of 3D Animation is outstanding possibility to depict motion with a human and natural touch. With skillful manifestation of such intricacies of motion like change in color, texture, intensity of moving object, emergence or disappearance, distortions, morphing, natural progression and finality of the motion, it can happen the way we are congenitally accomosted to visualize and hence experience motion.

3D Animation, despite being so good a tool, is unfortunately very selectively used by designers.

Although there is abundance of animation on the websites, most of them do not use this potent tool vitally. They fail to engage the viewers in their preferred mode of visual sensation, and fall short of expectations. Nothing less than engaging outcome can be hoped when using such a powerful tool; right here they failed miserably. The reasons being the lack of intuitive-creative-organic appeal, and which, in turn, suppress the subliminal expectations of the viewers – resulting into visual menace.

The consideration on the aspects of motion — pleasurable, appealing and satisfying — to the viewers on the Web, as discussed in this article, can make 3D Animation technologies deliver engaging and natural animated experience. With the right application of the right tool, what one gets is nothing short of the right and intended results.

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