Being an artist myself, I know how hard it can be to sell your art in the real world that is one reason you might what to try to sell your art online. A few years ago I decided to start selling my art online and I’m glad I did. Now, I’m not getting rich doing this, but I have made more sells online than I ever did in the real world. Plus I don’t have schlep my artwork from place to place.
Lets just take a look at some reasons you should consider selling your art online.
Convenience
In the real world you have to sale your art in galleries, art festivals, fairs, libraries or any place that will allow you to place your art and sell it. Now consider you have to pack up your artwork and carry it to these places and in some of cases hung the work yourself. Also consider that the pieces that don’t sale you have to take them down, pack them up and carry them back to your home or studio
However, when you sell your art online you just put up some photos of your artwork on a website with some information on the size, medium and price and depending on where you put it you may be able to keep your artwork there indefinitely. Even if the artwork doesn’t sale on a site where it has to be removed, all you have to remove is a photo and some information. No packing and no carrying bulky paintings back and forth.
You Have Total Control
By selling your art online you take over total control of your art career. No more middlemen telling you how much to price your art for and then taking a cut of your money when the art sells. Galleries will take anywhere from a 40 to 50% cut of your art sales. Art Festivals will charge any where from $200 to $500 fees just to be in the festival and demand that you have a certain amount of inventory, which you have to pay for. If you don’t sell anything at the festival you are just out all of that money.
If you sell your art online you can decide when where and how long you have your art up on a website and although there are some sites that may charge you to have your art on them, most of the places are free and the ones that do charge it’s usually a very small amount. Also most places where you can sell your art online will let you set your own price and won’t charge you a commission. So you can keep 100% of your art sells. Also on most places that allow you to put art on their sites, you can put up as many or as little as you want.
A Worldwide Customer Base
When selling your art in the real world your art sales are usually limited to the place where your art is at the moment. If you are exhibiting at a gallery your art sales are limited to that gallery and the people that come into that gallery. If your art is being shown at a fair your art sales are limited to the people that see your art at that fair. I think you get the picture. For the must part in the real world your art sales is going to be limited to local or regional sales.
On the Internet you have a worldwide audience to market your art to. Because of selling my art online I now have my artwork in Japan, France, Great Britain, Canada and other places that I would not have been able to reach in the real world. It doesn’t matter where you are in the world you will be able to reach people from different countries. An artist in Italy can sell a piece of art to a buyer Russia or an artist in India can sell a painting to a buyer in the United States. Your online presence is your art gallery to the world.
I’m not saying not to sell your art in the real world, but as you can see by opting to sell your art online you have more control and a wider buyer reach. However there’s no reason you can’t do both.