Tag: effective-marketing

Marketing Strategies – Promotional Pens

Michiel Van Kets asked:

You have probably at some point encountered Promotional products, nowadays they can be seen everywhere and there are none more popular and effective marketing strategy than the promotional pen. When attending a trade show, giving away promotional pens will be one of the best decisions you can make since they are useful, functional and easy to carry around. Cheap customized pens, printed with your company logo, can be purchased in bulk at very reasonable prices and are an effective marketing strategy that every business should incorporate into their marketing plan.

Whether you decide on a promotional pen that is elegant and pricey or gimmicky and economical will depend on the type of clientele you are trying to impress. They are simple to order, just look online under promotional products and select a website from there; most websites will offer a wide range of trendy and varying designs and styles. You will find an extensive variety of fashionable and varied styles. Choose the item you need, pay by credit card and have it delivered to your business premises, it’s easy to do.

If you are after a quality pen then there are many brand names to choose from, such as Parker, Waterman or promotional Sheaffer pens. Have the pens engraved with your company message or logo and it can’t fail to impress. Alternatively go for something cheaper but still in metal and it can be just as effective.

Promotional pens are a valuable, functional and affordable method to facilitate within your marketing strategy and the idea is just so simple. Pens can cost practically nothing to produce in comparison to many other promotional items on the market and can be purchased with just a small percentage of your advertising budget and the returns you will gain from this promotional product is definitely worth it.

Anyone with prior knowledge of marketing strategies is aware that promotional pens are a powerful tool both successful and economical in raising brand awareness.

Practically everyone has the need of a pen, during the day a pen is always requested. Even for those who remain seated in front of their computers all day will at some point need a pen to make extra notes or jot down a phone number. Every time the client uses the pen it is an instant reminder of your company or product and offers great visibility to your target market.

You have a broad range of trendy pens to choose from. Some of the more popular types of pens are desk pens that can be put together as a set with other smart promotional products including wall calendars, desk clocks, memo pads and other desk accessories. Stylish choices are metallic pens, ink pens and ballpoint pens can be fun and original designs. Popular items to receive are Colour gel pens, classy styles, trendy colours, unique designs, pencils and highlighters. You will be able to find something to suit every situation and all types of clients. Amongst the fun and quirky pens can be found a pen and stressball in one, write away and squeeze away stress while you work.

Highlighters are always a great giveaway for tradeshows or the education market or just about any other industry looking for a light-hearted gift. Silly pens can be ideal giveaways at fundraising events or as a conversational piece. There are pens that introduce new novel ideas and looks that will be very successful in getting your message across, and your logo seen and remembered. Pens can also be laser engraved which can last for years.

Another interesting promotional gift idea to consider are calendars and planners, you will find a broad range of styles and designs online. Choose from a traditional business style weekly planner packed with useful features, including travel maps and World Wide Web sites, or a planner with a gold tone laser engraved plate and a richly embossed vinyl cover. Giving away these types of gifts will mean your advertising message or company logo will be hung on the office wall for the rest of the year, or displayed on their desk and act as a constant reminder of your logo and your product or service. Definitely money well spent in this case. There is no other type of advertising that can be as effective as promotional gifts. A calendar wallet business card is a fairly new idea and good items for insurance agents, real estate, banks and many other businesses. These types of business cards have a practical use too and are perfect for banks, insurance agents and real estate businesses.

Promotional gifts are an ideal method of expressing your thanks to potential or existing clients and will greatly assist in raising awareness of your company image whilst improving a client’s opinion of your company.

Effective Way Of Internet Marketing

krish.nh2009 asked:

The internet and internet marketing has revolutionized the way people communicate, the way people interact and the way people do business. It is such a potent tool that millions of people surf and make use of the internet every day in order to maximize its potential. In fact, the internet can be used for different objectives and aims and can be utilized in many ways.

To say that the internet changed the way people market products and services is an understatement. This type of marketing has ensured that owners of business and managers of businesses can reach their target markets without using the tried and tested routes that are familiar to them decades ago. For more details go to www.auto-hits-machine.com.There is no longer the need to face the customer in person in order to market their; what they need to do now is to make use of the internet infrastructure in order to target their respective markets. Doing this means slashing the cost of the distribution of product information. And the good thing as well about internet marketing thru the net’s infrastructure is that there is an automatic exchange of information and feedbacks. Thus, the internet is just the perfect medium for cost-effective type of marketing. And that’s what internet marketing is all about.

What is referred to as internet marketing is actually a broad term that refers to a number of sub-marketing types. For example, there are these search engine marketing, marketing through blogs, affiliate marketing and a host of other types of marketing.

For the un-initiated, perhaps what he understands about internet marketing is that a placement of one advertisement in one widely-read site will do the trick. This isn’t the case. A more cost-effective way of utilizing the internet doesn’t simply require the placement of ads in one notable site. The owner of the product and the service must make sure that a number of ways of advertisement should be used and it should be synergized in order to get the desired results. For example, if you own a car accessories shop online, then it is imperative that you take a look at the kind of products you have and the target market of these car accessories. For more details go to www.perpetual-traffic-generator.com.Then make sure that your ad campaign must target the niche market you are after by using the right tone of campaign. It also matters if you optimize the placement of these advertisements online. This is where search engine marketing, search engine optimization and other types of marketing comes in handy.

Though it may look good on the surface, there are some things that may force business owners and managers to rethink internet marketing. Because the internet is anchored on new and expensive technologies, then this thing can be the one that can put back some participants. Another limitation of internet marketing is low speed internet. Not all homes are connected thru hi-speed internet and a great majority is even not connected to the internet. Also the issue of consumers not having the ability to immediately test the products and services they are after pose serious concerns. These problems are the ones that internet marketing managers must face and address, in order to fully utilize the potential of the internet.

Small Business Internet Access

There are plenty of opportunities out there for those who are thinking of starting their own home based business. You only need to search and you are sure to.

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Small Business Internet Access