Tag: E Mail

Internet Marketing Videos Serve Two Major Purposes!

jaswinder singh MANN asked:

If you’re a beginner in online marketing, there’s a good chance you’ve come across online marketing videos on the internet, offering to teach you everything from starting your own online marketing business to product creation to customer relations.

For more details go to: www.website-conversion-mastery.com this is one of the savviest techniques to come out of the Internet, particularly because it’s convenient, provides immediate deployment and is easy to share. Is this the right medium for you? Below, we take a look at the advantages of internet marketing videos and how they can benefit your online marketing business.

Why you should consider internet marketing videos

Internet marketing videos serve two major purposes – first is to inform viewers about a company’s product and/or service and to inform or instruct site visitors. If you’re a beginner in online marketing, internet marketing videos can teach you a lot of things about the industry you’re in. Online marketing has developed at such a fast rate that trends and practices prevalent just 12 months ago are already considered ineffective today. Internet marketing videos, produced at a fast rate by other online marketers, are constantly updated and as such, can provide you with the latest information about the business.

Internet marketing videos are also a very efficient way to learn, whether you’re a beginner or have some level of experience. They are easier to process, can present topics in much more interesting and exciting ways compared to the more static textual information you’re so used to seeing. Videos are also easier to share. Should you find a very interesting clip, you could copy it, forward it as a file or just simply provide a link to it from your website or e-mail message.

What to look for in internet marketing videos

Truth to tell, not all internet marketing videos are useful for your online marketing business. For every video out there that offers you high quality learning and information, there are two or three others that are completely useless. In fact, an online marketing insider has even come up with a Top 10 list of the worst internet marketing videos available today. This is why you should be careful about what you view.

The best thing to do for an online marketing beginner when looking for an internet marketing video is to search for individual names and companies first. Online marketing is a rather exclusive industry and with a little bit of effort in research, you will be able to come across names of individuals who are viewed as trusted experts and gurus online.

Many of these people come up with their own videos, some of which are informational and others, tutorial. Take note of these personalities and do a second search, this time to look for videos in which these people have appeared. This will help ensure you only access quality internet marketing videos.

You might also want to check out reviews in industry forums and websites. Your fellow online marketers are an excellent source of information about news and trends.

For can visit to: www.tube-traffic.com they have some of the best sources for learning about your industry.

Where to find internet marketing videos

Many internet marketing experts post their videos on their websites. If you have a list of reliable names in the online marketing industry, search for their websites and you’re likely to find links to their internet marketing videos.

You might also want to search for videos on websites created by other online marketers. Many of these people, while not yet industry experts themselves, will gladly post the latest videos for other people to view, either as a way to share information or to build traffic to their websites. You could also search for videos on video sites, such as Google Video, Blip.tv and YouTube. Video clips are categorized here and many online marketers frequent these sites.

Using your own internet marketing videos

Create your own internet marketing videos if you want to introduce your company, product or service. However, if you wish to teach others about the industry, it’s recommended that you gain enough experience in online marketing before you try to come up with your own internet marketing videos. It takes a bit of recognizability and reputation before you can convincingly produce an internet marketing video that people will believe. As a beginner in online marketing, you do not have these, at least, not yet. You’ll also need good experience in the industry plus a truly important idea that the industry will find valuable. You might have a good idea right now but you will need to back it up with much needed reputation. People want proof that something will work and to convince them, you’ll need to show some evidence.

Information Technology Ciw Professional Computer Training

Bill Naugle asked:

Certified Internet Web Professional is the ideal preference for aspiring and advanced Web professionals to prove their knowledge of Web-related skills such as XHTML design, project management, Web design and more. A CIW certification can give you an advantage when looking for that next promotion or job by proving that you have the skills necessary to get the job done.

Basic CIW training and certification typically includes a complete background in: Web browsers, FTP and e-mail, Web security, Web page authoring using HTML, and Basic infrastructure networking. More advanced training includes: Design, management, and maintenance, Authoring and scripting languages, Browsers, email, and protocols, Cascading Style Sheets, FrontPage 2000 and Macromedia software, Security, firewalls, encryption, and cookies.

The subjects you need to understand in order to pass the Certified Internet Webmaster (CIW) Security Professional Exam (1D0-470), which is accredited by the Association of Internet Professionals (AIP) and the International Webmasters Association (IWA). The authors cover general security principles (everything from user-rights management to physical safety of equipment), and the specifics of attacks and defenses on several popular operating systems.

CIW Security Professional Certification follows Training’s curriculum and objectives for the CIW Security exam, while providing information to help security professionals on the job. It details areas such as encryption technologies, types of incidents and attacks, system and network security, TCP/IP, managing the network boundary, implementing firewalls, intrusion detection and prevention. It also covers securing the operating system, securing user accounts and file resources, assessing risk, auditing, scanning and discovery, defeating network penetration, creating security control procedures.

With a heavier focus on individuals being Internet “producers” rather than just “users” it is essential to provide them with the necessary skills and knowledge to use the Internet for design- and business-related functions. The completely updated Master CIW v5 Designer training track is the first and only certification worldwide to focus on the practical, real-world technologies and soft skills that today’s employers are demanding. Updated topics include emphasis on business skills such as customer acquisition/retention strategies and B2B and B2C concepts, and evaluation and use of advanced technologies including the latest servers, operating systems and software applications, and XHTML 1.0, Really Simple Syndication (RSS) and Scalable Vector Graphics (SVG).

CIW is growing in popularity and credibility, with more than 115,000 CIW certifications earned in the United States, Europe, the Middle East, Africa and Asia. It is recognized as the standard Internet certification by academic institutions, corporations, commercial learning centers, top industry associations and media.

Information technology certification and technical information pertaining to CIW certification intelligence for computer exam training is given in this article. Your main goal of CIW computer certification training is to pass the exam. You can have the best training in the world and not pass the exam. The key is to understand the process of Information Technology test taking to better prepare you for the actual exam and knowing the best source for training material like practice exam questions, study guides, free computer training and online tutoring. Great resources include billnaugle.com and only a handful of others provide information technology certification exam training.

Body Shop – is This a Good Time to Sell?

Willard Michlin asked:

Have you ever asked yourself the question? “Is this a good time to sell my business?” That is a question every business owner asks himself, every time he has a bad day. I once received e-mail from the editor of the Auto Body News, asking me that key question. “What is happening in the market today? Is this a good time to sell? ” My quick answer was “These are very interesting times.”

Of course that answer doesn’t tell you anything that you can get your teeth into. So! Let me clarify my answer. Since I have been selling body shops for 10 years, I have seen many changes in the body shop industry. One thing that hasn’t changed is that there have always been an abundance of both sellers and buyers. The buyers have always been, and still are picky about what they were looking for.

The perfect shop in the eyes to the buyers is (A) one that has a customer base and a revenue stream that is reliable and isn’t dependent on the owner being there to retain each individual customer, and. (B) doing a volume of at least $100,000 per month, but really much more. Large volume sellers think that if they have a DRP (Direct Repair Program,) they have what body shop buyers’ want. A DRP is where the insurance companies set up a relationship with the body shop to do all insured’s body shop business, much like an HMO in the health insurance field.

This may be what buyers want, but the DRP contracts are not automatically transferable, and a buyer will be very unhappy if the DRP leaves, the buyer, after they have paid a lot money for this “reliable revenue stream.” Smaller volume sellers, on the other-hand, not having corporate accounts, dealerships or other contracts still have hope for getting lots of money for their shops. The average shop I run across is only doing about $300,000-$500,000 annual gross income. So what we have is a situation where a lot of buyers are looking to buy a shop, but there are not a lot of shops available, which fit what they are, interested in-$1,500,000 annual gross income or more.

This year, one change has occurred. There are fewer shops available than at any time in my career. Not fewer of the large volume shops for sale, that is fairly stable, but fewer of the small mom and pop repair shops that have not been in heavy demand. The reason, I believe this has happened is because of the booming economy. Low volume shops are doing better than they have in years. They are making money, and do not feel as much pressure to close down. They still would like to get out, but when they find out that their 5,000 sq. foot shop which is making them a $100,000 net profit, is only worth $100,000 on the open market they decide to keep on working.

As always, the shops doing $1 Million to $3 Million per year gross income is still in demand. The price alone still is the main factor, in determining if these shops will sell. A good example of this is what is happening in lower Orange County. There are currently a couple of shops in Lower Orange County that are for sale, by the owners. They appear to be very profitable but the asking price is too high and the buyers all know it. Even the fact that these are the only shops available for sale in this prime area has not changed the fact that buyers just refuse to over pay.

Last year I was marketing a high volume shop, in Ventura County. The buyers refused to pay the asking price, even though the volume was there. Why? The profit wasn’t. In this situation, the buyers would not pay for the volume and stability of income unless the net profits were there. They didn’t assume that they would make a profit where the current owner was not. It appears that the buyers of today are very careful. I believe they do not trust their own ability to get new business and therefore are too careful.

To clear up any confusion about what kind of buyers we are talking about, lets break the buyers up into categories. The first category is the consolidators. There are two large ones in Southern California but they are not the whole market. I have talked to out of state consolidators that have inquired about moving in to the So California market. Consolidators want shops that fit their model. That model sometimes changes but basically they will buy a shop if it fits their model.

If it doesn’t, they will not touch it. The price by itself doesn’t turn their interest on or off. We do not have enough space to discuss what this group will buy, in this article. It is enough to say, “ If your shop fits their criteria they would have contacted you and expressed interest. If they haven’t contacted you, they are not interested.” Period! They know their market place and who is in it.

By the way, if I owned a shop that a consolidator wanted, I would never sell to them. Being a professional negotiator for 20 years, I find the requested seller financing terms totally unacceptable. When I have discovered what the terms of the sale are, after the fact, amazed me. I had buyers for the same money, or more, without the seller being at risk, but no one asked me.

The second category is the multiple location shop owners. Usually with one or more DRP contracts shop that wants to expand into more areas. They are very interested in the sq. footage of the shop, and its ability to handle over $2 Million Gross Income per year. This buyer only looks in limited areas. The areas being where they have been offered a DRP contract. When they are looking, they need it now, while the window of opportunity is open to them. If they can’t find it quick, they will not need it at all. Recently I had a multiple shop buyer who had made an offer and was negotiating on a shop in West Los Angeles. By the time we finished the negotiations, the DRP contract was gone and consequentially, so was the buyer.

The third category is the buyers who have worked in the industry before, but do not currently own a shop. Also in this group are the buyers who have family in the industry; money is no problem. This buyer believes “ If it doesn’t have a DRP, forget it. If it has a DRP and isn’t making much money, also forget it”. If it has a DRP, and it is making money, they are interested but only at what they consider is a fair price (In their eyes). This group I have successfully changed their mind as to how they analyze what a good shop looks like and on occasion they have bought shops with “a steady reliable income”, instead of trying to find a shop with only a DRP insurance contract.

The fourth category is the person that just wants a shop. They will do what they have to, to afford a shop-that will work for them. This group is the working body man or auto repair shop mechanic. Because of their limited funds, this buyer will only pay what he or she feels the equipment is worth. They will pay nothing for goodwill because they believe that the seller’s customers are not stable and will leave when the ownership changes. Are they wrong?

In Conclusion: There are a lot of buyers out there. My database has over 250 current names of body shop buyers. There is currently a shortage of shops for sale but mostly in the properly priced category. Most days I feel like a marriage broker with a lot of plain brides and a few beauties. The dowry for the beauties is more than most good-looking boys will pay. The balance of the girls may not be pretty, but some of them can sure cook. Anyone want to get married? “Have I got a girl for you”