Many Advantages of Promotional Umbrellas

Tina Rinaudo asked:

If you are looking for a promotional gift that can add up to the size of a banner, go for the promotional umbrellas. They offer a wide canopy that can bear the brand name and the logo on it in an eye-catching manner. Thus promotional umbrellas will help you in spreading the brand value to different locations, be it a crowded street, a golf club, or a tourist destination. There are different types of umbrellas available which mainly differ in their technology, color, quality of the fabric, price, etc.

Welcome to www.yesgifts.co.uk, one of the online stores that supply thousands of quality promotional items including umbrellas. Umbrellas have become the latest craze among the corporates because of their greater promotional value. The scope of brand promotion through umbrellas is unlimited. They travel to many places and thus reach the name of your brand and its identity to multitudes of people throughout the country. The climatic conditions in the UK favour the companies for selecting umbrellas as their brand promotion article. In fact, they find their application in most part of the year.

At Yesgifts, you can see a large collection of umbrellas that differ in their utility, theme, etc. the most favorite choices are the Wentworth Golf Umbrellas, Classic Woodstick umbrellas, Henley Golf Umbrellas, etc. A few umbrellas from the latest arrivals are the Belfry Storm Sport Umbrellas, Slazenger Golf Umbrellas, Slazenger Automatic Umbrellas, etc. All of them differ in their fabric quality and the color choices. Many of them are single-coloured, while others are multicoloured. They are the best-quality umbrellas with a lot of features, such as wind-resistant canopy, sturdy frame, comfortable grip, strong handle, etc. They are made of lightweight fabrics such as nylon. Another curious type of umbrella among our collection is the Arctic Aluminium Umbrellas that feature a stunning nylon aluminium canopy along with lightweight aluminium frame and handle. There is another section of umbrellas, i.e., the foldable umbrellas. They are for different users, one is the Ladies Umbrella and the other is the Golf Bag Umbrella.

Promotional umbrellas can bear the brand name in a flexible way. Many companies choose to display the logo on two sections and thus they offer better visibility. Umbrellas are chosen as one of the best promotional articles because of their utility. They find their use in both summer and rainy seasons. They not only keep you dry from the rain, but also protect you from the scorching sun. Quality umbrellas will occupy the hands of the customers for more than one year. If you wish to choose any one of the umbrellas as your next promo gift, please visit the website of Yesgifts at www.yesgifts.co.uk.

Part I – 5 Steps to Set up Your Shopping Cart

Irene Kopaliani asked:

It seems like everyone has a website with a shopping cart, you’d like to have one as well. Where do you begin? It can be a daunting task to set up a shopping cart. This article presents the five steps you need to go through to a have the smooth installation.

Step 1 – Choosing the Shopping Cart

Begin by researching which shopping cart is provided by your hosting company. While using the shopping cart provided by the hosting company is the easiest route, keep in mind that this product serves a wide audience and may not do exactly what you would like it to do. For example, most canned shopping cart applications allow you to customize your storefront using templates; however, you may be limited to the photos or color choices defined within a particular template. Some shopping carts allow you to write custom cascading style sheets (CSS) code, but, CSS is limited to color and font choices only. On the plus side, the shopping cart provided by the hosting company will get you going much faster.

Going the custom route can be beneficial if you have particular needs that cannot be met with a canned application. Several options are available: open source, shareware and fully licensed products. To establish a custom shopping cart, you have to understand the scripting language to be used and have the ability to set up the shopping cart on the platform where your site is hosted.

When making a decision regarding which custom option to use, keep in mind the tech support available to you. With open source and shareware tools, you may have to wait for a while to get an answer to your question.

Step 2 – Set up your Merchant Account

This portion of the process takes the longest time – sometimes up to two or three weeks. Make sure that the merchant account that you set up works with the shopping cart you are selecting and can be hosted on the same platform as your website. The three major categories of merchant accounts that can be created are:

Standard Merchant Account – Using this account, you will be able to sell regular products, such as books, shoes or electronics.

Specialty Merchant Account – This account is created for merchants that sell computer software, flowers or training materials.

International Merchant – If you intend to sell your products internationally, then you will need this merchant account.

Your banker can arrange a meeting with a representative who will explain the fee structure and terms and conditions for setting up a merchant account.

Step 3 – Payment Gateway

Usually, when you set up a merchant account, your payment gateway will be set up automatically as well. In the case where the merchant account is not compatible with the shopping cart, you might have to set up the payment gateway manually. This process often involves a conference call between the payment gateway representative, the merchant account representative, and the technical person who is helping you program the shopping cart.

Step 4 – Set-up SSL

Once you set up your shopping cart, you need to add a secured socket layer (SSL) certificate to the portion of the site that houses the shopping cart. For example, you may place your shopping cart under the sub-domain as follows

shop.domainname.com

Most people won’t buy from your site unless you have the SSL installed. SSL prevents hackers from stealing your customers’ personal information, including credit card numbers. Typically, a SSL certificate is issued for a year and is location-specific, meaning you can’t move the certificate from one domain to another. Therefore, you should not to change the location of the shopping cart once you have applied the SSL certificate because you will have to purchase a new certificate for the new location.

Step 5 – Refund Policy, Privacy Policy, Terms and Conditions

Before bank representatives approve merchant accounts they often request that the site states your refund policy, privacy policy and terms and conditions. If you don’t offer a refund, this policy should be clearly stated on your site.

This article described the steps necessary for setting up a successful shopping cart installation. In Part II of this article, we’ll delve into the details of setting up the shopping cart to attract buyers and entice them to buy from you.

Resources

Visit http://www.cxtgroup.com/shopping-cart.html to see a graphical view of the steps involved and learn to learn about the shopping carts. If you would like to discuss your particular needs in setting up a shopping cart, call us today toll-free at 877-439-2539 for a FREE 1-hour consultation.