Tag: Ballpoint Pens

Promotional Pens

Chris Shetler asked:

Has anybody suggested enforcing your brand identity through promotional pens? ‘What? Pens, as promotional items,’ – was this your reaction? Think before making that exclamation! Nobody can deny the importance of pens even in the age of emails and mobiles. Whether it’s scribbling an you need to jot down an important phone number on a post-it or put your that valuable signature on an agreement or on a check, the importance high demand of pens is still very prominent. Has not died down nor will it in the future.

So be it increasing your exposure or creating awareness, promotional pens can be very useful. Promotional pens can be used for several purposes. You can thank your customers for patronage by gifting logo pens, introduce new products and services by distributing gel pens, or you can even generate sales leads by gifting designer pens. Whatever is your purpose for of Promotional pens, take comfort in the wide selection PromotionalLogoPens.com carries. Have a wide range of pens in its store to offer.

Advance your brand visibility by presenting potential customers with contemporary and effective pens all under a dollar. Big Industry Promotional Pens, Visage Promotional Pens, Clip-N-Color Black, Promotional Pens, and Ultimate Sport Chrome Promotional Pens – to name a few – will carry across your message vividly. If you require customized promotional items for giveaways or tradeshows then the wide range of Promotional Logo pens has a lot to offer. If brand awareness is a key ingredient in your marketing strategy, then try out logo pens. Endorser Business Logo Pens, Class Ballpoint, Business Logo Pens, Cushy Business Logo Pens, Mini Key Tag Logo Pens, and Anodized Twist Action PDA Logo Pens are among the best. A little above a dollar, they are eye-catching and will enable you to bring more attendees to a tradeshows.

Keeping the interest of its customers in mind, a Promotional Logo pen has introduced sleek and classy pens into its portfolio. Ranging between three to four dollars, each of these pens is produced with quality and effectiveness. These pens can be used as gift items for your employees and executives. The pens are stunning in design and usually made of brass to give that feel of class and style.

Promotional Pens, Beacon, Promotional Pens, Executive Promotional Pens, Twist-Top 2-in-1 Promotional Pens are some of the pens in popular demand under this category. Designer pens, like solid brass, designer pens are special for your special and loyal clients. A truly original design, the Neu-Liquid Highlighter Promotional Pen is a clever and versatile marketing tool for anyone looking to brighten up their marketing campaign.

Choosing a Promotional Pen – Styles, Options, and Customization

Mark Yokoyama asked:

Promotional ink pens are one of the most common items chosen by businesses and organizations looking for a cost-effective way to reach out to a large audience. Everyone uses pens, in the office, at home and on the go, so they’re a product with a truly universal appeal. They’re also small, which makes them a good choice for direct mail or event marketing.Below we discuss some of the main types of promotional advertising pens used by businesses as a part of their promotional marketing and advertising, as well as some of the primary imprinting and customization considerations. Pens are popular promotional item, and there are thousands to choose from. Your target audience has probably received one before, and the key to getting the best promotional mileage out of your pen purchase is selecting and customizing a pen so it has the maximum impact and conveys your advertising and branding message.Ballpoints and Rollerballs

The most common types of promotional pen are ballpoint and rollerball. Ballpoint pens use an oil-based ink and require more pressure when you write, so they are ideal for use with carbon copies. Also, since they used oil-ink, writing won’t run when it gets wet. Rollerball pens use water-based ink and a different ball mechanism. They require less pressure when writing and the ink will run if it gets wet.Gel pens, which are becoming more common, are halfway between the two. They use a water-based ink that is more viscous, like an oil-based ink and a ball mechanism that has similarities to both ballpoint and rollerball pens. While ballpoint pens are more durable, many people prefer the feel of writing with a rollerball or gel pen. Since your message gets seen when the pen is used, it’s important to pick a pen your recipients will enjoy using. For example, a rollerball might be a good choice for a B2B campaign because the recipients may prefer it to the ballpoint pens their office provides.Click, Twist and Stick

There are three common pen designs. Stick pens are probably the most common, and these are the ones that are simply a barrel and a cap. Click pens have a clicking mechanism that exposes or retracts the point, and twist pens use a twist mechanism to do that. Again, it’s a matter of personal preference. Click and twist pens often serve a dual function as a stress relief toy, and they don’t have a cap to lose.Highlighters and Markers

Promotional highlighters are another popular advertising item. Since they’re generally larger than a writing pen, they usually have a larger imprint area, giving you more flexibility with your logo and any additional text or artwork you wish to imprint. Highlighters are most commonly used in an office environment, so they’re a good choice for a B2B promotion. An added benefit of promotional highlighters is that they are often in short supply around an office: a good promotional product fills a need, and highlighters are a great example.Unique Promotional Pens: Light-up, Novelty and Message Pens

There are thousands of types of promotional pens, and some of them really stand out. Some novelty pens incorporate a shape or theme that may tie-in to your brand or message. Light-up and glow pens are great for trade shows and event marketing because they attract attention and drive traffic to your booth. Message pens, or video pens, use the click mechanism to display a scrolling message which gives you the opportunity to be creative, or simply convey more information that would normally be possible with a promotional pen.Stylus and Multifunction Pens

Stylus and multifunction pens are a growing category as PDAs and other electronic devices become more popular. Choosing a multifunction pen gives increases the likelihood that the pen with your brand and message will be useful in a way that no other pen on the recipient’s desk can match.Artwork, Imprinting and Customization

Pens are typically pad printed or screen printed, and depending on the pen you can have your logo and other information printed on the barrel, the cap and/or the clip. Imprint locations and the number of colors will vary from pen to pen, so if your logo uses three colors and you need all three on the pen, keep that consideration in mind from the beginning of your selection process. Also keep in mind that, regardless of the pen you choose, the imprint area on a pen is limited. Think about what information you really need to accomplish your marketing and advertising goals. If it’s more than a short line or two of text, you may want to consider creative ways to revise your message or other products that may give you more space to work with.