The search landscape is changing so fast this half of what we knew a year ago regarding search engine optimization and re&wshyp;selling is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a usual presenter at the Search Engine Strategies (SES) conference and web search engine versus vertical searching the web (in search areas desire news) was one of the new searching tendencies featured at the San Jose SES.
The growth of the shock search has only come something like in the last few years. According to Nielsen/Net ratings, in June 2004 CNN.com was still the #1 online news source through Yahoo not too far behind. By January 2005 Yahoo rose to #1 with 23 million readers a month and by June 2005 properties were pulling out in front with 29 million readers a month, dominating the online news ratings.
News search is playing a better and better role in online marketing. Google has a news search section, as does AOL, MSN and Alta Vista. Sites desire Topix are drawing viewers looking for astronomical local news. Recent polls show too 77 percent of Internet users get the news online and it’s the rate one choice for news in the 18 – 54 year old age group. People go online and searching the web the news engines by topic and keyword. The LA Times reported on the trend, saying the veteran journalists are looking to the PR field for work, now the present so many readers are reading their news online.
When there is a signficant and timely prediction in Google News, Google will serve you up that news item in the Google ‘One-Box’ above the #1 position when you do a web searching on a keyword or phrase. Yahoo News now indexes blog posts in response to the simple trend so early adopters seem to blogs for news. Getting your message out in the news search has emerged as an vital part of your search engine optimization and marketing strategy.
Optimizing press releases and news articles is no longer a ‘nice-to-do one day’ concept or ‘something we should try.’ It’s a proven strategy you should be implementing properly now. Put these articles into an RSS feed and you will start to show up in the most unexpected places!